What’s your palette for success?

In the fast-paced world of branding and marketing, businesses are constantly striving to create a lasting impact on consumers. Today, we take a closer look at the role of colours in brand strategy and how they can infuse life into brands, influencing consumer perceptions, and forging strong connections.

A recent WGSN Insight survey emphasized the significance of colour in consumers' minds, with a staggering 98% reporting that their buying decisions are influenced by colours. Brands, both big and small, have taken notice of this compelling statistic and used colour strategically to lure their target audiences. A prime example of this is the tech giant Apple, which skillfully embraces colours to evoke emotions, build brand loyalty, and stand out in a crowded market.

Think of your favourite brands - chances are, their colours are already deeply entrenched in your mind. Picture a glimpse of vibrant red, and you immediately think of Coca-Cola - that's the power of a strong colour association.

At Delitier & Co, we work with brands to weave the perfect colour narrative into their branding, ensuring a strong emotional connection with their audience. From evoking emotions to reinforcing brand identity, colour is a dynamic force that shapes the path to success.

We'd love to hear from you - which brand colours resonate with you the most?