Insights


What’s your palette for success?
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What’s your palette for success?

In the dynamic realm of branding and marketing, businesses are constantly striving to create a lasting impact on consumers. This exploration delves into the role of colours in brand strategy and how they can infuse life into brands, influencing consumer perceptions, and forging strong connections.

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Brand first or Marketing first?
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Brand first or Marketing first?

Marketing is promoting the goods and services to reach out to the customers, creating demand for your products and services. Channels and sales mechanism form the foundation of marketing hustling. But there is always one common hurdle to cross, trust. Trust is the critical factor that leads to purchase decision.

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5 Most Popular Fonts with Graphic Designers
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5 Most Popular Fonts with Graphic Designers

Fonts play a significant role in design layouts as they add layers of meaning and value to your design. Therefore, it is important for graphic designers to choose the right font. Whether it is used in a logo, digital advertisement or website, fonts should be clean, tidy and legible.

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7 Principles that all Designers should know
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7 Principles that all Designers should know

Have you ever wondered how designers create eye-catching graphics that capture people’s attention? Here are 7 principles that designers follow to create a good and effective composition.

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5 Ways To Transform Your Brand Digitally
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5 Ways To Transform Your Brand Digitally

As most people are on the digital space, it makes sense for brands to go online as well. However, it is not that easy. There are many different ways to go digital and it can get overwhelming if you do not know how to do so. Here are 5 ways that you can use to transform your business digitally.

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Have you taken a Digital Vaccine to boost your business immunity?
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Have you taken a Digital Vaccine to boost your business immunity?

Navigating the Covid-19 crisis requires introspection and innovation for businesses, especially businesses that operate in the brick-and-mortar model. They are at the losing end when shoppers’ movements are restricted, so how do businesses reach their customers to conduct sales and stay afloat? And how do they stay fresh in the mind of customers?

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