5 Ways To Transform Your Brand Digitally
Let’s face it. In this day and age, traditional mediums such as TV, newspaper and radio ads are no longer effective for businesses to advertise their products. As most people are on the digital space, it makes sense for brands to go online as well. However, it is not that easy. There are many different ways to go digital and it can get overwhelming if you do not know how to do so.
Fret not, here are 5 ways that you can use to transform your business digitally:
Establish an online presence
Some of the most common ways to build an online presence are creating websites, social media pages, local business listings, videos, etc. Before you decide which option to use, you need to set clear goals on what you want to achieve for your brand online. Once you have done that, you will know which platform(s) to use that will help accomplish these goals.
For example, if you are a local business with a physical store, setting up a local search listing such as Google My Business can help customers find you on the web. Include details such as an address, mobile number and operating hours can help potential customers in the area find you easily.
2. Build a good website
What makes a good website? A good website should make it easy for your customers to navigate and find what they are looking for. Therefore, your website should have the following components:
Consistent page layout
Simple navigation
Compelling images
Relevant writing and content
At the end of the day, a website should let your customers accomplish what they were set out to do. If they visit your website to buy your products, you should provide a seamless shopping experience for them. If they visit to read product reviews, you should include them on your website as well.
3. Define your Unique Selling Point (USP)
In today’s digital world, you have to identify what makes your brand unique and stand out from the competition. This is called defining your Unique Selling Point (USP). How do you create a USP? Firstly, you have to identify who your target customers are. Next, you have to try and solve their needs, and lastly, know who your competitors are. Once you have asked yourself these three questions, you have constructed an USP for your brand!
Just remember, a strong USP does not have to appeal to everyone, it just needs to attract your target audience (even if it is a niche market).
4. Think of a Social Media strategy
Research from We Are Social and HootSuite has shown that 3.8 billion people around the world are using social media in their everyday lives. This accounts for 60% of the world’s total population! Therefore, advertising on social media is a great way for businesses to reach their target audience.
That being said, it is important to create a social media plan as it requires a lot of work to do it well. A good social media strategy should consist of coming up with a content calendar and various topics that your audience are interested in, creating the type of content and deciding which platforms to post on. For instance, if you want to show consumers how to dress up with the latest collection from your fashion brand, you can share photos or videos of them on Facebook, Instagram or Youtube.
Finally, remember that social media is a way for you to engage and interact with your customers, and not promote your products/services by hard-selling.
5. Create content that is engaging and relevant to your customers online
Creating content online will capture your consumers’ attention and help generate interest in your products and services. This is known as Content Marketing. It is important to know what kind of content your audience likes, how to create them, and where to publish them.
Ultimately, valuable content can increase awareness for your brand, differentiate yourselves from competitors and achieve your business goals.
So, there you have it. With these 5 suggestions, it will definitely help your brand gain more awareness online. As quoted from Warren Buffet, “The best time to invest was 20 years ago. The second best time is now.” Start your digital transformation journey today.
If you ever need someone to talk to about digital transformation, we can have a chat here!
Credit: Thank you Unsplash for the beautiful images