The Fundamental

In 2022, our client approached us to create a brand identity for a new skincare product brand. The products are designed to be simple, and fuss-free. They aim to release you from the everyday skincare rituals of the time-starved generation.

We are involved from the brand naming, visual brand identity and till the launch. This is one of the project that we take pride in to help craft the brand from scratch.

SCOPE OF WORK

BRAND CONSULTANCY
BRAND AUDIT
MARKET RESEARCH
BRAND STRATEGY
BRAND DESIGN
PACKAGING DESIGNS
DIGITAL STRATEGY
UX/UI STRATEGY
CONTENT CREATION

Working in tandem with this practical solution, The Fundamental has engendered The skin philosophy that encompasses three stages - The State of Mind, the Internal State and the Physical State to weave this holistic skin wellness philosophy into the rhythm of the time-starved individual’s life.

Formulated and manufactured in Japan, The Fundamental selects nontoxic, biocompatible ingredients to fortify the skin barrier and protect the skin against environmental stressors. The Solutions are rooted in Clean and Green beauty ethos, it provides all the goodness that our skin deserves without losing sight of the impact it brings to the environment.

Charting the path to skin wellness, The Fundamental is on the journey to further uncover bright nimble solutions to reinforce positive changes in the realm of skin wellness.