Bio-Oil Digital Advertising Campaign

Your Skincare Angel

Bio-Oil researches and develops specialist skincare products, using oil to achieve superior product performance. Being a staple of the skincare market since 1987, these oil-based skincare solutions have been loved by people with scars and stretch marks the world over.

We were briefed to develop an effective social media strategy, creative campaign and media plan to drive awareness of the brand in the Southeast Asian market.

As part of the #YourSkincareAngel yearlong campaign, we worked closely with the Bio-Oil team to develop quarterly themes and plans for each product, covering the areas of pregnancy, stretch marks, scar care and dry skin. A brand video would be released every quarter of the month to tie up a series of social posts to hype up the engagement. We focused on breaking down complex, and scientific, information to create compelling targeted content in digestible and captivating ways.

We look forward to continue this great journey with Bio-Oil, now as part of the new ‘Skin Loves Oil’ campaign.

Social Media Management | Social Media Strategy | Content Creation | Creative Direction