Client Profile

Founded by Chow Tai Fook Jewelry and New World Development, Loupe is a new jewellery incubation space in PMQ Hong Kong. Their vision is to bring the jewellery-making community together by providing an environment for designers, art lovers, professionals and families to appreciate, inspire and express their passions for the art of jewellery. 

Challenge

As Loupe is a new communal space in Hong Kong, Delitier was tasked to come up with a marketing strategy to launch the brand. We created content to be publicised on multiple digital platforms such as social media pages, website and EDMs, conducted workshops for the public and collaborated with various KOLs to drive awareness and increase organic followers.

For their grand opening, we invited the media to come down and have a look at the space. We also held a press conference and conducted a tour for them. The turn out was huge and it was well-received by the public. 

Overall, the brand launch was successful and the space flourished into a vibrant jewellery incubation space in Hong Kong. And we are very proud to be the agency that helped them in their brand marketing and PR efforts. 

Full PR & Marketing | Content Calendar | Brand Launching | Social Media Management | Brand Management